Daily Dose of Coach #119: Finish...Ship...Repeat

As I'm writing my 119th Daily Dose of Coach, I can't help but think about all the times I've woke up and thought, "I'm not doing this today." But then I get up, sit down and just start writing.  When I finish, many times I'm thinking, "this sucks, what am I doing."  But then I hit the send button.  And most days, I'm attacked by the grammar police (deservedly so) and it pisses me off because I swear I read over it 10 times and didn't notice I was missing a word, added words, or wrote things that were just grammatically stupid and awful.  But I figure, the more I'm hear from them, the more I'm writing! Score for me.

I've learned some valuable lessons in my life.  One of them is not letting the resistance of your mind keep you where most everyone else chooses to be. It's like running a long distance race.  The winner at some point feels exactly the same as everyone else. They just know where to stash that pain, commit to the goal and keep running as fast as possible.

Author Seth Godin refers to this as "shipping." In the book, Linchpin, he wrote, "The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.  Shipping means hitting the publish button on your blog, showing a presentation to the sales team, answering the phone, sending out your references.  Shipping is a collision between your work and the outside world.  Shipping something out the door, doing it regularly, without hassle, emergency, or fear--this is a rare skill, something that makes you indispensable."

So many great things in our lives are lost between the idea, the execution and the finish.  Learning to "ship" and doing it regularly is one of those rare things that will give you the wisdom and details you need to succeed.  Everything you do doesn't have to be a masterpiece.  You just have to do and finish. You make it apart of who you are. You refuse to give into the fear of rejection or criticism.  In fact, you invite it as an indication of you making progress.

  Pablo Picasso painted thousands of paintings and you may only know one of them.  The great John Wooden didn't win his first NCAA national championship until his 16th season at UCLA. What you will be known for is stuck somewhere between your desire and your ability to ship. So just do it. And do it.  And keep doing it.